If you think groceries, like most products, are cheaper online, may be you haven’t stepped into a brick-and-mortar store in a while.
Goldman Sachs is slaying the perception that online players like Amazon and BigBasket have outsmarted brick-and-mortar retailers with better pricing in daily consumables and groceries. In a recent research report, Goldman Sachs analysts noted that Amazon and BigBasket sold personal care products at 10-30% premium compared to traditional supermarkets like D-Mart. The report though predicts online ordering would account for 22% of the modern Indian grocery retailing in five years, up from 3%.
SOURCE: Times of India