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Luxury boutiques equipped with virtual reality headsets, ‘smart mirrors’ in new retailing arms race

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The luxury goods sector is embracing cutting edge technologies as fashion boutiques turning to virtual reality and artificial intelligence to woo shoppers.

The opportunity to experience exotic new worlds through a headset is believed to have broad based consumer appeal.

French fashion giant Christian Dior has employed virtual reality headsets to give buyers an immersive behind-the-scenes glimpse of its latest runway shows in Paris and Milan. Without jetting off to Europe, visitors can visit local boutiques and don a virtual reality headset, known as Dior Eyes, to enjoy a front-row runway experience to the maison’s ready-to-wear haute couture collections.

Fashion labels Balenciaga and Tommy Hilfiger are also embracing the technology. Tommy Hilfiger will enable visitors to its London Regent Street to enjoy an in store virtual reality experience tied to its Autumn Runway presentation.

“Through virtual reality, we’re now able to bring our one-of-a-kind fashion show to the retail setting,” Tommy Hilfiger said in a company statement.

Read the full story at http://www.scmp.com/business/companies/article/2072158/luxury-boutiques-equipped-virtual-reality-headsets-smart-mirrors

 

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