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IKEA bets on Indians’ love for food to sell furniture

IKEA bets on Indians’ love for food to sell furniture
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Ikea, the world’s largest furniture retailer, expects its restaurant business to drive higher footfalls at its stores in India, a sharp contrast to other markets where customers flock in to buy its popular ready-to-assemble products.

Read more at
https://economictimes.indiatimes.com/industry/services/retail/ikea-hopes-stomach-is-the-way-to-indian-buyers-hearts-its-books/articleshow/64581134.cms

SOURCE: The Economic Times

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