Global online sales of fast moving consumer goods (FMCG) are expected to hit US$170 billion by 2025 — more than doubling to 10 percent of the market — a new study shows.
Groceries are leading the surge, jumping 30 percent in the year to March compared with just 1.3 percent growth in the overall FMCG market, according to Kantar Worldpanel’s latest report “The Future of E-commerce in FMCG.”
It forecasts China’s online FMCG sales to account for 15 percent of the market by 2025.
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SOURCE: Shine
