Gaining the trust of Malaysian consumers

Sustaining a business within a challenging economic environment can be somewhat daunting.

Not unless the business is represented by a strong and trusted brand.

So which businesses are these?

Once again, Reader’s Digest has helped us identify Malaysia’s most trusted brands and household names by honouring them in a glittering ceremony at the city’s capital.

This is the eighteenth edition of Reader’s Digest Trusted Brand Awards.

The awards are conducted annually, with winners voted entirely by over 7 thousand consumers from across Asia including Malaysia, Singapore, Hong Kong, Taiwan and the Philippines.

Categories included food and beverage, healthcare, consumer electronics, telecommunications, motoring and finance.

Thus, providing a genuine market endorsement for those topping the polls.

Brands winning within their respective sections were awarded the Gold Trusted Brand Award while brands topping the categories bagged the Platinum Trusted Brand Award.

They include Maybank, Jasmine, Public Bank, SP Setia, Spritzer and Sunway Lagoon.

Badminton great Dato’ Lee Chong Wei won the Most Trusted Sports Personality and Abidah Noor, Most Trusted Entertainer.

Minister in the Prime Minister’s Department, Nancy Shukri presented the awards.

The list of winners can be found here :  http://www.rdasiatrustedbrands.com/malaysia.html