Fusionex, a software solutions provider specializing in Big Data Analytics (BDA) and Internet of Things (IoT); today announced that it has won a major contract with Galaxy Entertainment Group (Galaxy), to consolidate all their services and facilities under one platform and provide in depth analytics.
Galaxy is a developer and operator of integrated resorts and hotel facilities such as the Ritz-Carlton, Okura, Banyan Tree and JW Marriot.
Powered by Fusionex’s data-driven platform GIANT 2017, travellers will now be able to make multiple reservations for any lodging, entertainment, F&B, or travel facility offered under Galaxy’s integrated resort umbrella.
Fusionex GIANT 2017, Big Data Analytics (BDA) component allows the client the ability to record, analyse, and make sense of all its data, from customer demographics, purchasing habits, seasonal booking trends, and others.
The platform is able to consolidate huge volumes of data, from a vast variety of different formats at near real-time speeds. Data is then analysed to reveal trends, patterns and hidden insights to enable businesses to create targeted marketing campaigns of its products for their guests.
At the same time, these insights will help them streamline their business processes for maximum efficiency.
KC Wong, Fusionex Vice President, said, “Galaxy’s decision to transform their business using GIANT, will attract digitally savvy global customers. The flexibility and in depth analytical power of this smart tool will benefit not only Galaxy but the tourism industry on a whole. While the client is set to enjoy better guest attraction and retention rates, travellers around the world will benefit from using an easier, faster and more intelligent platform to plan out their travel arrangements.”