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Food firms seek first-to-market, premium tags

Food firms seek first-to-market, premium tags
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Food companies are increasingly discovering that playing a mere volume game may fatten their topline, but a boost to profitability comes through high-value products targeted at the upwardly-mobile ‘global desi’, or Indians who are exposed to international trends and are not satisfied with run-of-the-mill products.

Read the full story at https://www.thehindu.com/business/Industry/food-firms-seek-first-to-market-premium-tags/article24366506.ece

SOURCE: The Hindu

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