Food companies are increasingly discovering that playing a mere volume game may fatten their topline, but a boost to profitability comes through high-value products targeted at the upwardly-mobile ‘global desi’, or Indians who are exposed to international trends and are not satisfied with run-of-the-mill products.
Read the full story at https://www.thehindu.com/business/Industry/food-firms-seek-first-to-market-premium-tags/article24366506.ece
SOURCE: The Hindu
tags:
FOOD
