Facebook wants to make political ads more transparent ahead of Indian elections
On Dec. 06, Facebook said anyone who wants to run political ads in India will now have to first disclose their name and location, and provide more details about who placed the ad. Beginning early next year, all ads related to politics in India can only be run by authorised advertisers, and they will carry a disclaimer with information on who placed the ad. Facebook added that these ads would be recorded in its online searchable Ad Library, along with details on the budget behind them, and the demographics of who saw them.
SOURCE: The Quartz