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Deloitte Global TMT Predictions: Live Events, On-Demand Content Attract Consumers as Machine Learning Jump-starts Business Growth

Deloitte Global TMT Predictions: Live Events, On-Demand Content Attract Consumers  as Machine Learning Jump-starts Business Growth
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Deloitte Global forecasts major strides in machine learning for the enterprise, a worldwide appetite for digital subscriptions among consumers, and ongoing smartphone dominance—along with eight additional predictions—as part of the 17th edition of the “Technology, Media & Telecommunications (TMT) Predictions.”

Among the findings pertaining to the enterprise, this year’s report indicates that business organizations will likely double their use of machine learning technology by the end of 2018. TMT Predictions highlights five key areas that Deloitte Global believes will unlock more intensive use of machine learning in the enterprise by making it easier, cheaper and faster.

The most important key area is the growth in new semiconductor chips that will increase the use of machine learning, enabling applications to use less power, and at the same time become more responsive, flexible and capable.

“We have reached the tipping point where adoption of machine learning in the enterprise is poised to accelerate,” said Paul Sallomi, Deloitte Global Technology, Media & Entertainment, and Telecommunications, Industry leader.

TMT Predictions includes a number of consumer forecasts as well. Deloitte Global predicts that live broadcast and events will generate over $545 billion in direct revenues in 2018. Despite consumers’ capability to consume content on demand or attend events remotely, live consumption is thriving. And in many cases, live content’s performance has been made more productive and profitable by digital.

Indicating an increasing willingness from consumers to pay for digital content, Deloitte Global also predicts that by the end of 2018, 50 percent of adults in developed countries will have at least two online-only media subscriptions, and by the end of 2020, the average will have doubled to four.

“Digital’s rise has augmented not dented the public’s appetite for media, which in 2018 will likely include over half a trillion dollars’ worth of all forms of live content,” said Mark Casey, Deloitte Global Media & Entertainment Sector leader.

The future of the smartphone
Smartphone adoption continues to grow. By the end of 2023, more than 90 percent of adults in developed countries are expected to have a smartphone, with ownership among 55-75 year-olds reaching 85 percent. And Deloitte Global predicts that owners will interact with their phones on average 65 times per day in 2023, a 20 percent increase on 2018.

At the same time, Deloitte Global predicts 45 percent of global adult smartphone users and 65 percent of 18-24 year olds will worry that they are using their phones too much for certain activities and may try to limit their usage in 2018.

“As smartphones continue to be a big part of our professional and personal lives, we are finding more of a balance and etiquette, especially in our personal lives, even as we continue to experience more opportunities in this exciting mobile ecosystem,” said Craig Wigginton, Deloitte Global Telecommunications Sector leader.

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Gopal Nair “Not only are we digital immigrants, we are also media dinosaurs. We enjoy thumbing through glossy magazines, and maybe still subscribe to a daily newspaper. We schedule at least one evening per week around a favorite TV program, created by one of the major television or cable networks. We can name at least one local or national news anchor. And scattered around our homes and offices are veritable graveyards of physical media — old tapes, vinyl records, floppy disks, and magazines — that we insist on keeping, even though we'll probably never use them again.”

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