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Airbnb is trying to do what Uber couldn’t: win China

Airbnb is trying to do what Uber couldn’t: win China
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“Welcome each other with love” — “Aibiying” — is a new message Airbnb hopes Chinese consumers are ready to hear.

The home-sharing service announced plans Wednesday to change its brand to “Aibiying” in China, and said it will introduce its Trips platform, which helps visitors find interesting experiences, in Shanghai.

More than 80 percent of Airbnb’s users in China are under 35, a greater percentage than in any other country, the company said in a press release.

But China is a tiny slice of the company’s business today, with only 80,000 listings out of more than 3 million worldwide. In contrast, the leading Chinese home-sharing site, Tujia, has boasted more than 400,000 listings…

Read more: http://www.cnbc.com/2017/03/21/airbnb-china-rebrands-as-aibiying.html
SOURCE: CNBC.com

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